Strategy

Amplifying Campus Connections: Content Strategy in Higher Education

In the world of higher education storytelling, collaboration is the key ingredient for success. Colleges and universities work to create and share content that resonates across campuses and captures the heart and soul of the students that make each school so special. Creating and executing that strategy is a delicate balance. It requires innovative collaborators to create and share content representing various departments, majors, sports teams, student life, alumni and more. Now, we’re giving you the chance to hear from these visual storytelling experts to learn tips and tricks for strengthening your own content strategy.

On June 24 during 20/21 Vision: The Collaboration Summit, we’re hosting a conversation between three of the most talented storytellers in higher education. You’ll discover how these collaboration gurus strengthen their university community by working with various stakeholders to get the job done. Plus, you’ll learn tips for managing your own communications and content distribution between your organization’s various departments.

Read on to learn more about the higher education marketers and creatives who will join us on June 24 and save your spot today!

Meet the Speakers

Nate Edwards of BYU Photo to speak at 20/21 Vision: The Collaboration Summit

Nate Edwards serves as a university photographer to tell BYU’s visual story. His work includes photography for university news, arts and athletic events, campus scenics and administrative initiatives. Nate graduated in 2013 with a BS degree from Utah Valley University with an emphasis in photography. Since graduating he has worked for the Church of Jesus Christ of Latter-day Saints photographing for the Ensign, Liahona, and New Era magazines, as well as the church’s worldwide general conferences. He also worked as the Photography Manager for Marketing and Communications at Utah Valley University in 2014 for two years before joining BYU Photo in 2016. Although young in his career, he has won many awards, including Best of Show at the University Photographers Association of America (UPAA) year-end competition in 2016, and Photographer of the Year in 2017, 2018, and 2019. Nate loves the diversity of assignments and the wide variety of things he gets to experience and learn while photographing for Brigham Young University. But one of the things he values most about BYU are the people he works with and their continual support and encouragement.

Randi Bohler of Savannah State University to join 20/21 Vision: The Collaboration Summit on June 24

Randi Bohler is a marketing and communications specialist at Savannah State University. She started as a division I track and field athlete at Coppin State University in Baltimore, MD. As a student-athlete, she also worked as an athletics communications intern, working with ESPN, the Washington Mystics, and several professional track and field athletes. She graduated from Coppin in 2018 and started her journey as a director of athletic communications at Trinity Washington University and then transitioned into higher education communications in 2020 at SSU. Randi now manages social media, develops communication plans, writes scripts, and more for SSU. The university’s mission is to develop productive members of a global society through high quality instruction, scholarship, research, service and community involvement.

Samuel Wallace of Western Carolina University to join 20/21 Vision: The Collaboration Summit on June 24

Samuel Wallace is the current Director of Photo and Video Production at Western Carolina University where he graduated with his bachelor’s degree in film and television production. Samuel oversees the team of video producers, photographers, and student workers in the production of content for marketing, digital and social media platforms for WCU. His work has assisted in sustained enrollment growth at the university for the last 5 years and his team has won numerous CASE Awards for campaign work, most recently for content developed in support of WCU’s nationally recognized marching band participating in the 2019 Macy’s Thanksgiving Day Parade.


We can’t wait to learn how these experts created and executed content strategies that truly captured the magic of their respective institutions. Join us for 20/21 Vision: The Collaboration Summit to hear from these creative professionals. Plus, learn more about the other incredible presentations coming to you on June 24.


Register now



Source
Amplifying Campus Connections: Content Strategy in Higher Education is written by John Seibels for stories.photoshelter.com

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