Strategy

How Hometown Pride Weaves Through The Colorado Rockies’ Visual Storytelling

For most organizations, updating their brand imagery may be a simple social media teaser or press release. But when the Colorado Rockies released their first new uniform design in over 20 years, they brought players into the high Rocky Mountains over 12,000 feet for an epic photo shoot. 

Now we’re connecting with two people who made that happen!  

When it comes to conceptualizing an idea and turning it into magic, Erin Hodges and Kyle Cooper do just that. Join us on Tuesday, June 28 @ 12pm MT/2pm ET to hear more about bringing this project to life.  

Learn how Erin Hodges, Digital Communications Manager and Kyle Cooper, Team Photographer for the Colorado Rockies: 

  • Took on the challenge of taking an inherited campaign and executing it, coordinating player schedules, and scouting locations 
  • Differentiate their team’s media strategy between campaign photoshoots vs. game day workflow 
  • Use PhotoShelter to enable the sharing of content from their City Connect Campaign quickly, easily and safely – ensuring they could market the 20-year-anniversary uniform in a more impactful way 

Sign up today! 

David Welker,
Libris Account Executive & Professional Photographer

LIVE WEBINAR: Wednesday, April 21 / 2pm ET

Source
How Hometown Pride Weaves Through The Colorado Rockies’ Visual Storytelling is written by Yoav B. Guttman for stories.photoshelter.com

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