Strategy

How Two CPG Brands Reinvented At-Home Entertainment

No one in history could have ever imagined the events of the year we all just collectively experienced. Before the pandemic, good food and live music were two of life’s greatest pleasures for groups of lovers and friends to enjoy together, but over the past year and a half, it’s been up to each individual to be their own celebrity chef, greatest entertainer, and bathroom-line best friend.

As inoculation rates rise across the globe, the dedicated creatives who shared their passions with us from varying living spaces are now being booked by venues to share their crafts and talents with public communities again. On June 24th, we’ll be joined by creative media department and social media team leads from McMenamins and GoGo squeeZ® to hear how they ideated, developed, and executed engaging content campaigns and product launches when our collective outside world turned exclusively, inside-only.

Read on to learn more about these professionals and their work, and register now to save your spot for 20/21 Vision: The Collaboration Summit by PhotoShelter.

Meet the Speakers

To begin the last session of the day, we’ll toast to McMenamins Pubs and Breweries, a family-owned company in the Pacific Northwest who distill and serve their own assortment of well-known libations and coffee alongside good, honest pub fare, since 1983. To paint a sensorial picture, Kathleen Nyberg and Kelly Frazier, the brand’s photographer and multimedia producer and social media manager will walk through their collaborative workflow from development and ideation through to delivery and publishing across all their channels. Join us for this brief learning session to hear how they converted their prescheduled live event program to livestream performances, how they collaborated with media partners to spread the news, and what tactics they employed to engage fans in real-time and after the performances to keep the virtual crowd excited. Save your spot, grab a brew or two, and get your questions ready for the chat!

To close the Summit, we’ll connect with Raven Chiara Ellis, senior creative design manager of GoGo squeeZ® by day and multi-faceted Brooklyn-based artist by night. As a multi-hyphenate creative professional working across the apparel, hospitality, and tech industries for over 10+ years, Raven will share invaluable insights and takeaways on how to implement best practices that will enable efficient in-house and external collaboration. One of Raven’s biggest projects in 2020 was developing a launch strategy for a new plant-based product that just launched for children, so come ready to ask questions about product marketing, content strategy development, and developing meaningful, revenue-building partnerships, because you will learn today.

Feeling hungry for more? You’ve been warned: you’ll walk away with an insatiable appetite for more inspiration, so save your spot to 20/21 Vision: The Collaboration Summit by PhotoShelter and join our professional Slack community to connect with over 1,000+ other creative professionals who can’t wait to meet you.



Source
How Two CPG Brands Reinvented At-Home Entertainment is written by Larissa D Green for stories.photoshelter.com

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