Strategy

Inside Look: The Colorado Rockies’ Visual Storytelling

For most organizations, updating their brand imagery may be a simple social media teaser or press release.

Not The Colorado Rockies! When they released their first new uniform design in over 20 years, they brought their professional players into the high Rocky Mountains over 12,000 feet for an epic photo shoot.

In this session, you’ll learn how Erin Hodges, The Rockies’ Digital Communications Manager, and Kyle Cooper, The Rockies’ Team Photographer:

  • Collaborated and faced the challenge of executing an inherited campaign together—coordinating inflexible player schedules, scouting epic locations with minutes left on the project deadline clock, and producing scroll-stopping content.
  • Differentiate their team’s media strategy between campaign photoshoots vs. game day workflow.
  • Use PhotoShelter to enable the sharing of content from their City Connect Campaign quickly, easily, and securely, so the content promoting the significance of the uniform redesign can be repurposed after the initial news excitement pales.

When it comes to conceptualizing an idea and turning it into visual magic, Erin Hodges and Kyle Cooper do just that.

Watch this webinar on-demand today! 



Source
Inside Look: The Colorado Rockies’ Visual Storytelling is written by Yoav B. Guttman for stories.photoshelter.com

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