The Healthcare Marketers Workflow Guide

Marketers know that compelling visual content has the power to inspire, entertain and educate their followers. On top of that, content-hungry audiences expect top-notch visuals from the brands and institutions they love. This means marketers must deliver in a big way — and the healthcare industry is no exception.

With the need for visual storytelling on the rise, use our guide, Visual Storytelling for Healthcare Marketers, to learn how healthcare creatives and professionals are sourcing and producing photos and videos, organizing their visual assets and engaging their audiences with meaningful stories.


In this guide, you’ll also learn how healthcare institutions like Penn Medicine, Cleveland Clinic, Mississippi Medical Center, Valley Children’s Healthcare & Hospital and Beaumont Health are using powerful visuals on Twitter, Instagram, Facebook and their websites to connect with their audiences.

Also hear directly from documentary photographer Chris Rakoczy who works closely with hospitals to produce images that are used for brochures and editorial stories. Get Chris’ advice on how healthcare marketers can work with photographers to tell great stories.

Today, it’s critical that healthcare marketers rise to the occasion to engage their audiences with engaging photos and videos. Strong visuals, after all, can be used for a number of reasons, including:

— Marketing
— Internal communications
— Fundraising
— Education
— Communication with patients and families

With the need for visual storytelling on the rise across the industry, use this guide to discover how other healthcare professionals are sourcing and creating visual content, organizing their assets and engaging their audiences online. And, get tips and inspiration to tighten up your team’s own visual storytelling strategy and make lasting connections with your followers.


The Healthcare Marketers Workflow Guide is written by Deborah Block for

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